How can you effectively integrate video into your site? Should you use Flash video? Streaming video? Real Media player? Windows Media? Quick Time?
With an award-winning background in video game development and Web design, Aristotle’s Website development experts can help you effectively utilize video to enhance the marketing impact of your website.
Aristotle’s interactive development team can film your next event or integrate existing video into your site.
How can you use video to enhance the impact of your Web presence? Here are a few ideas:
Tell a Story in the Main Page Design
The prevalence of high-speed connectivity and the technology of Web browsing software have finally begun to catch up to the requirements of designing websites with video integration. Captivating video on your main page tells your story as no other medium can.
Direct the Message in Landing Pages
Aristotle has integrated video into many "landing pages" for clients who need to capture the attention of site visitors arriving from search engines and paid placement campaigns. Many of these landing page features have been eventually integrated into our clients’ sites.
Provide a "Virtual Tour"
Aristotle’s award-winning virtual tours incorporate video and audio to take site visitors on an entertaining, high-impact marketing tour.
Email Message Fulfillment
Video is one of the most effective viral marketing tools. For a tourism client, Aristotle created an email campaign and a viral contest centered on a "Where in the World" video clip.
Online Commercials
There is no better way to extend the reach and maximize your investment in your offline commercials than to include them in your website.
Podcasts
Do you have Podcast-appropriate video content? Podcasts give visitors a reason to come back to your site. Aristotle can help you think through the Podcast strategy (link to Social Networking section of RWS), post the Podcasts and submit them to popular directories.
YouTube
Do you need to target the YouTube audience and other online communities? Aristotle can help you build your online strategy and develop the content you need to reach new audiences.