Website Promotions
Aristotle helps our clients develop online promotion strategies that increase the sales power and marketing effectiveness of their websites.
From award-winning landing pages and email campaigns to optimized press releases, we can help you get the results you need.
Microsites
Microsites for specific topics or products bring together and highlight key information and new material in a single, easy-to-navigate area. They are perfect for driving traffic via a specific topic area.
Landing Pages
Landing pages are specific pages with unique URLS that a visitor reaches after clicking on an ad or link, such as an email link. The best landing pages deliver strong "calls to action" and allow specific tracking to monitor marketing activities. Aristotle-designed landing pages have been recognized as the “Best of” in international Web Marketing and Advertising competitions.
Get more from your email campaigns. Aristotle’s full array of services includes planning, design, writing, optimization, tracking and reporting.
Optimized Press Releases
An optimized press release can get you in the top ten results in Yahoo! News, Google News and other news websites across the Internet. Getting your press release onto news websites accomplishes four important objectives for your business or organization:
- Reaches millions of Internet users directly
- Creates quality inbound links boosting your link popularity
- Raises the search engine visibility of your website
- Reaches over 100,000 various media directly
Market Research
Aristotle offers a number of services designed to provide our clients with concrete measures of success for their online presence. In addition to Website Analytics, Aristotle services include the following:
- Initial market focus and goals consultation
- Focus groups
- Newsgroup research
- Content research and link scouting
- Competitive research and evaluation
- Online advertising campaigns, including research, design and implementation
- A variety of marketing and advertising information gathering and report programs, including visitor surveys
- Online conversion studies
- Online/offline-advertising techniques for evaluation of component successes