Email Writing and Optimization

Are your email messages getting through?

If you aren’t getting the results you want from your email campaigns, it could be because your emails may be getting caught in SPAM filters, lingering in inboxes to be ignored or deleted.

Aristotle’s experienced staff of writers and email specialists can help you develop and optimize email content that will maximize deliverability, boost open rates, and improve click-through rates.

Email Writing Services

Effective email copy should peak your recipient's interest and drive traffic to your important calls to action. Aristotle can consult with your business or organization to develop clear, concise and effective content for every email campaign. 

Email Optimization

Aristotle will optimize the content of your emails to avoid words, phrases and formatting that cause email messages to get caught in SPAM filters.  As part of our optimization services, Aristotle will do the following:

• Review Email Layout to make sure your email template is preview-pane friendly and contains a text-to-image ratio that won’t trigger SPAM filters.
• Create Unique Subject Lines to communicate the primary message or offer for each email - increasing your open rates.
• Edit for Spam Filters to avoid the use of “trigger” words that may cause your emails to get caught in SPAM filters.
• Ensure Can-SPAM Compliance by adding and/or editing headers and footers to ensure that your emails follow all current legislation and best practices regarding the sending of emails.