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Advertising and Marketing in a Questionable Economy
You've been waiting for the best time to compete head-to-head against your toughest competitors. Good news – that time has arrived.  Read this enlightening article and keep your competitors in your rear-view mirror.
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Do You Have a Digital Brand? The Answer Might Surprise You.
Today’s interactive technologies enable companies to create an almost instantly successful brand promotion. On the other hand, these same technologies are also capable of triggering the rapid hyper-destruction of a brand.
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If you don’t have someone responsible and accountable for turning all of the online dials and clearly setting the direction for your online strategy as well as making sure your strategy lines up with all of the other marketing programs that are being executed, your online strategy will fail.
 

- Rob Crigler, Director of Interactive Marketing, Orkin

  
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Strategic Planning Video
Marla says it best herself. In this e-newsletter we have included a link to a video interview with Aristotle CEO Marla Johnson Norris on Strategic Planning. Now you can hear the answers straight from Marla's lips. (We even edited it down to a minute or two.) Enjoy...

  
 
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