Digital Marketing E-newsletter

Search Engine Snake Oil Salesmen
Digitally Tracking Offline Media
Quote: It's not all about the traffic
Q&A: Reporting to Boards & Commissions

SEO Snake Oil!
Want to be ranked #1 in search engines? Of course you do! But who can you ask for help? This article will help you recognize those not so scrupulous Search Engine Marketing firms that mislead people on what the real results will be. This short article could save you a bundle in Search Engine Marketing.

Integrating And Tracking Offline Performance

New Media has created new rules. The new rules are being applied to traditional media to make it more powerful than it has ever been. This article explains some of the great new Integrated Marketing strategies that will help your traditional marketing channels.

Quote: It's not all about the traffic

	Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.
	- Bryan Eisenberg

Online Marketing: Reporting to Boards, Commissions & CEOs

How you report your marketing ROI to your board is one of the most important tasks that determine your future marketing budget (and maybe your future salary).

Marla gives us some helpful hints on how to report effectively to boards, especially about digital marketing strategies that may be unfamiliar and untrusted by the average board member.

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