Integrated Marketing is a key component of Digital Marketing. It refers to the act of combining traditional marketing channels and today's most successful online strategies in order to maximize results. Integrated Marketing is universal branding across all marketing channels that will best meet your goals.
Finding the optimal combination of online and offline advertising channels that will produce the highest ROI can be a difficult task. It is still very early in the era of media convergence and little is fully understood by marketers or analysts.
However new research shows that radio, at least, is emerging as an important player in the new marketing paradigm. Radio can, in fact, drive traffic to websites – especially when planning for synergy, according to a study by The Radio Ad Effectiveness Lab.
Search Engine Marketing (SEM) refers to marketing strategies that promote your rank in search engines so that more people will find your website when searching the Internet. SEM is one of the most misunderstood and underutilized strategies in online marketing.
The Internet is today’s number one news source. Combined, more people gather their news from Yahoo and Google than from news conglomerates such as CNN and the BBC. Unfortunately, most businesses are missing out on the Internet news revolution.
A traditional press release takes on new significance when released online. Properly executed, an online press release can be one of the most effective ways to get immediate search engine visibility and to drive traffic to a website. How does it work? The important keys are optimization and timing.
New technology has provided new marketing channels and strategies, which has changed the marketing industry forever. Analyzing all the new opportunities can be very time consuming and available case studies can be scarce or non-existent. Sometimes a marketing professional will make a relatively simple statement that sizes-up an aspect of the rapidly changing industry. This eNewsletter will feature one of those quotes each month.
“All media will become digital… the website is replacing the thirty second spot as the central expression of a brand… the ability to interact deeply with a website for thirty seconds, three minutes, thirty minutes… that's where marketers are heading today."
– Brian McAndrews, President and CEO aQuantive
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Aristotle CEO, Marla Johnson-Norris, keeps Aristotle on the cutting edge of design and Internet marketing trends and technologies. Each month we’ll bring you her insider's view on the latest happenings in the digital domain.
This month Marla dives into the Web’s video explosion and offers sage advice on how best to take advantage of the latest and one of the most effective viral marketing tools around - online video.
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