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Are women ruling social sites?
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| Knock, Knock: Mobile is Calling
With a growing number of smartphone users (more than 23 million in 2008), marketers cannot afford to ignore the opportunities mobile channels offer. Also, after the holidays, a whole new bevy of smartphone users will be ready to give a shout out to cyberspace. Who is really using mobile, and how does a company develop sites for all of the different phones? Aristotle VP, Jennifer Peper, serves up the info you need.
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Google Sidewiki:
What it Means to You
Late in September, Google released a new product called the "Sidewiki," which essentially allows anyone who downloads the Sidewiki tool bar to comment on a website page whether the site owner has enabled commenting or not. How does Sidewiki work and what does it mean for you and your website? Aristotle's Scott Crider gives us the lowdown.
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Employee Social Networking Policy:
Yes, You Need One
Now that social networking is so popular, companies need to take a serious look at their employees' use of social networks. What kind of information/PR about your company is going online via employee social networking? Do you have an employee social networking policy? If not, here are some basic guidelines for creating one.
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| Women and Social Networking
Is social networking really a "woman's" world? Does gender determine how we use social networks? Aristotle CEO, Marla Johnson Norris, delves into the world of social networking and why women are both attracted to and worried about their relationship with the social networks.
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